We will be at the Mammoth Feel Good Festival at The Village in Mammoth Lakes this weekend, June 26-27, 2026. Despite being a local brand, this will be the first time we have had the opportunity to sell our products in The Village. Big shout out to Vincenzo from The Tahoe Tribe (organizer of the event) for allowing us to set up our vendor space. Come out and shop our new Summer 26 drop including our best selling 5-Panel Camper Hats, Loose Fit Trekking Pants, and all of other outdoor clothing items. See ya there!
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We're excited to announce the opening of our first Flagship Store inside Mountain Cat Snowboard Shop in Carson City, NV. Two local crews, one roof. Come support independent shops today. Our full co...

A Super El Niño is shaping up to make Mammoth Lakes' upcoming winter one for the record books — but big snow years come with big challenges. Here's what to expect and how to get ready.

